Personal data is defined by the General Data Protection Regulation as any information which relates to an identifiable person who can be directly or indirectly identified in particular by reference to the identifier.
Personal data is therefore any information about you which enables you to be identified. This information could include information such as your name and your contact details, but it could also include information such as electronic location data as well as other online identifiers.
Under the rules of the GDPR, all customers have the following rights:
Depending on the ways in which you use the website www.themarketinghound.com, we may collect some or all of the following personal and non-personal data about you.
Under the rules of the GDPR, we must always have a lawful basis for using the personal data which we have collected from you. This may be because we need this personal data in order to perform our business contract with you, or it may be because you have consented to our use of your personal data. It may also be because it is in our legitimate business interests to do so. your personal data may be used for one or more of any of the following purposes:
We will not keep any of the personal data which we have collected from any of our customers for any longer than we need it for. Once it has been used for the reason that it was originally collected and we no longer need it, then this will be securely destroyed and removed from our servers.
In some cases we may contract some third parties to supply some of our services on our behalf. This could be, for example, payment processing and marketing firms. In these cases then some of these third parties may need access to some of the information which we hold about you. If any of your personal information is required by a third party then we will take all reasonable measures to ensure that your personal information continues to be handled in a safe and secure way as well as remaining in accordance with your rights and our obligations.
In some cases we may be legally required to share some of your personal data. This could include if we are involved with any legal proceedings, complying with legal obligations, a court order or the instructions of a government authority.